ANALISIS LAYANAN DIGITAL BANKING PADA SEABANK DALAM MENDUKUNG KEMUDAHAN TRANSAKSI PADA MAHASISWA FEB UPNVJ ANGKATAN 2023

Rachel Amalia Akbar, . (2026) ANALISIS LAYANAN DIGITAL BANKING PADA SEABANK DALAM MENDUKUNG KEMUDAHAN TRANSAKSI PADA MAHASISWA FEB UPNVJ ANGKATAN 2023. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The advancement of digital transformation in the banking sector has driven the emergence of digital banking services offering technology-based transaction convenience. SeaBank is one of Indonesia's digital banks whose services are fully accessible through a mobile application without requiring branch visits. This study aims to examine the implementation of SeaBank's digital banking services in supporting transaction convenience among FEB UPNVJ students, class of 2023. The indicators examined include ease of application use, service accessibility, transaction speed, and availability of transaction features. A descriptive quantitative approach was applied using a four-point Likert scale questionnaire distributed to 102 respondents through purposive sampling. Data were processed using SPSS version 26. The results show that all four indicators fall within the very high category. Service accessibility received the highest rating, particularly regarding application compatibility with students' devices. QRIS and interbank transfer features were the most frequently used, while the system's capacity for simultaneous transactions still requires further optimization. Overall, SeaBank's digital banking services are considered to have effectively supported transaction convenience for FEB UPNVJ students in line with the digital lifestyle of the younger generation.

Item Type: Thesis (Tugas Akhir)
Additional Information: [No.Panggil:2310101056] [Pembimbing: Ratna Arista Dewi] [Penguji 1: Mira Rahmi] [Penguji 2: Anggi Angga Resti]
Uncontrolled Keywords: digital banking, SeaBank, transaction convenience, collage student
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: RACHEL AMALIA AKBAR
Date Deposited: 27 Aug 2026 03:35
Last Modified: 27 Aug 2026 03:35
URI: http://repository.upnvj.ac.id/id/eprint/50685

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