SISTEM PENDUKUNG KEPUTUSAN UNTUK PEMILIHAN KEY OPINION LEADER (KOL) TERBAIK MENGGUNAKAN METODE MOORA (Studi Kasus: PT. Inter Media Prisma)

Zhafirah Aqilah Izzaturrahman, . (2026) SISTEM PENDUKUNG KEPUTUSAN UNTUK PEMILIHAN KEY OPINION LEADER (KOL) TERBAIK MENGGUNAKAN METODE MOORA (Studi Kasus: PT. Inter Media Prisma). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The Key Opinion Leader (KOL) selection process at PT. Inter Media Prisma is currently conducted manually through internal discussions, which potentially leads to subjectivity in decision-making. This condition highlights the critical need for a system capable of providing objective and structured recommendations. Therefore, this research aims to design and implement a web-based Decision Support System (DSS) using the Multi-Objective Optimization on the basis of Ratio Analysis (MOORA) method to assist the selection process. The system processes data from 30 KOL candidates based on 6 criteria through the main stages of decision matrix formation, normalization, weighting, optimization calculation, and ranking. The results show that the system successfully generates KOL candidate recommendations based on preference values, with the highest preference value of 0.2448 occupying the first rank. This achievement is due to the candidate having a higher level of suitability and superior scores on the priority-weighted criteria. Based on these results, it can be concluded that the developed system effectively supports a more objective, structured, and efficient KOL selection process, serving as a reliable decision-making tool for every campaign at PT. Inter Media Prisma.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2210512080] [Pembimbing 1: Zatin Niqotaini] [Pembimbing 2: Ika Nurlaili Isnainiyah] [Penguji 1: Andhika Octa Indarso] [Penguji 2: Rio Wirawan]
Uncontrolled Keywords: key opinion leader, moora, decision support system, ranking, web
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1)
Depositing User: ZHAFIRAH AQILAH IZZATURRAHMAN
Date Deposited: 30 Jul 2026 07:33
Last Modified: 30 Jul 2026 07:33
URI: http://repository.upnvj.ac.id/id/eprint/51919

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