ANALISIS STRATEGI PESAN POLITIK MELALUI MEDIA SOSIAL TIKTOK TERHADAP TINGKAT DAN BENTUK PARTISIPASI POLITIK GENERASI Z DALAM PEMILU (STUDI KASUS AKUN MEDIA SOSIAL TIKTOK RESMI KOMISI PEMILIHAN UMUM REPUBLIK INDONESIA @KPU_RI)

Muhammad Fadhlansyah Pradhana Sastra, . (2025) ANALISIS STRATEGI PESAN POLITIK MELALUI MEDIA SOSIAL TIKTOK TERHADAP TINGKAT DAN BENTUK PARTISIPASI POLITIK GENERASI Z DALAM PEMILU (STUDI KASUS AKUN MEDIA SOSIAL TIKTOK RESMI KOMISI PEMILIHAN UMUM REPUBLIK INDONESIA @KPU_RI). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to analyze political message strategies on TikTok social media and their impact on the level and type of community participation in politics in the election era. With the existence of various sosial media platforms to agitate the public in the election process and one of them is TikTok, this study explores and measures how and what political participation packaged adaptively and creatively on TikTok influences political attitudes and views. The method used in this research presents a qualitative and quantitative process to analyze political content and messages in political participation and surveys of TikTok users, especially KPU-RI sosial media followers. The results of this research show that the political message strategy on sosial media has a simultaneous and large influence. Apart from that, this research tries to identify the types and forms of political participation that are common in society, such as sharing information, participating in campaigns as well as commenting and sharing voices related to the campaign process. The results of this research provide insight and consideration for TikTok social media users and political practitioners regarding the effectiveness of sosial media in political mobilization and communication strategies and messages that can increase political participation. Keywords: political communication, political message, social media and political participation

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1810413071] [Pembimbing: Kusumajanti] [Penguji 1: Ardli Johan] [Penguji 2: Anwar Ilmar]
Uncontrolled Keywords: political communication, political message, social media and political participation
Subjects: J Political Science > JA Political science (General)
J Political Science > JC Political theory
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: MUHAMMAD FADHLANSYAH PRADHANA SASTRA
Date Deposited: 20 Feb 2025 04:14
Last Modified: 20 Feb 2025 04:14
URI: http://repository.upnvj.ac.id/id/eprint/36118

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