Asmuni Tahta, . (2013) ANALISIS PENGARUH KUALITAS LINGKUNGAN TEMPAT BELANJA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus 7-Eleven Pondok Labu). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The test results show that the partial hypothesis of environmental variables where to shop (X1) has a calculated value of t> t-table (2.714> 1985) and when seen from the significant 0008 level <0.05 (Table 4.13) then the decision was made that Ho is rejected and Ha accepted. Means lifestyle variables (X2) has a calculated value of t> t-table (6.121> 1985) and when viewed from a significant level of 0.000 <0.05 (Table 1.13) then the decision is rejected Ho Ha accepted. Means partially lifestyle variables significantly influence the buying decision. In thorough testing or simultaneously (F test), the influence of the independent variables consisting of neighborhood shopping and lifestyle have a full-count> ftable (72.060> 3:09) and when viewed from a significant level of 0.000 <0.05 (Table 4.14) then decision is rejected and Ha Ho accepted. Means lifestyle variables simultaneously significantly influence buying decision.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 207111035] [Penguji II (Pembimbing) : Medri Daran] [Penguji I : MB. Nani Ariani] [Ketua Penguji : Yuliniar] |
| Uncontrolled Keywords: | Shopping Environment and Lifestyle on Purchase Decisions. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 06 Nov 2024 02:26 |
| Last Modified: | 06 Nov 2024 02:26 |
| URI: | http://repository.upnvj.ac.id/id/eprint/33985 |
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