Siska Yulianda, . (2015) PENGARUH KUALITAS PRODUK DAN PSIKOLOGIS KONSUMEN SEBAGAI VARIABEL MODERASI TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG GALAXY CORE GT-I8262 DI RW 10 PONDOK CABE ILIR PAMULANG. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study was conducted to prove Influence Consumer Product Quality and Psychological Variables Moderation For Buying Decision Against Mobile Samsung Galaxy Core Gt-I8262 On Being Citizen's environment Rw 10 Pondok Cabe Ilir-Pamulang, with 100 samples sampling technique using purposive sampling method. The data used is primary data in the form of a questionnaire. The hypothesis of this study is on the positive and significant effect of Product Quality and Psychological Consumer Buying Decision Against Mobile Samsung Galaxy Core GT - I8262. Data analysis method used is moderate regression analysis. This method is used to determine the effect the relationship of the independent variables, namely Quality Products (X1) and Psychological Consumer (X2) and the dependent variable, namely the Purchase Decision Core Mobile Samsung Galaxy GT - I8262 (Y). In the test results moderating variable is an interaction between product quality and consumer psychological found to be significant. By having a value of t-test (2468)> t-table value (1.9845), and a significant probability value of 0.015 <0.05. Then the decision is H0 is rejected and Ha accepted.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1110111020] [Penguji II (Pembimbing) : Tati Handayani] [Penguji I : Nobelson] [Ketua Penguji : Diana Triwardhani] |
| Uncontrolled Keywords: | Quality Of Products And Psychological Consumer Purchasing Decisions |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 05 Jul 2024 03:03 |
| Last Modified: | 05 Jul 2024 03:03 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30469 |
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