STRATEGI MARKETING POLITIK PARTAI PERSATUAN PEMBANGUNAN DALAM MEMENANGKAN PEMILU LEGISLATIF KABUPATEN JEPARA TAHUN 2019

Arya Bagus Dwi Mandalika, . (2024) STRATEGI MARKETING POLITIK PARTAI PERSATUAN PEMBANGUNAN DALAM MEMENANGKAN PEMILU LEGISLATIF KABUPATEN JEPARA TAHUN 2019. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research explores the Political Marketing Strategies of the United Development Party (PPP) in winning the 2019 Legislative Election in Jepara Regency. The study focuses on the application of the 4P marketing strategy (Product, Price, Place, Promotion) and assesses how PPP effectively utilizes offensive and defensive strategies. The data collected through documentation, interviews, and observations reveal that PPP strategically positions itself as the successor of religious leaders, emphasizing Islamic values in its identity, ideology, and programs. The 4P strategies, complemented by offensive and defensive approaches, successfully capture the attention of the Jepara community. Proper placement of strategies strengthens the existing support base, and the party's social activities, particularly in religious and cultural domains, contribute to heightened awareness. PPP's continuous engagement in routine activities, both before and after elections, underscores the party's commitment to the community. The study concludes that PPP's well-implemented strategies, encompassing religious, cultural, and infrastructural programs, have resonated positively with the Jepara electorate.

Item Type:	Thesis (Tugas Akhir)
Additional Information:	[No.Panggil: 1810413040] [Pembimbing: Ardli Johan Kusuma] [Penguji 1: Danis Tri Saputra W] [Penguji 2: Restu Rahmawati]
Uncontrolled Keywords:	Political Marketing, Partai Persatuan Pembangunan (PPP), Legislative Election, 4P Strategy, Offensive and Defensive Strategies
Subjects:	H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) J Political Science > JC Political theory
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User:	Arya Bagus Dwi Mandalika
Date Deposited:	08 Mar 2024 08:14
Last Modified:	08 Mar 2024 08:14
URI:	http://repository.upnvj.ac.id/id/eprint/29413

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