Camila Muslih, . (2023) PENGARUH PESAN DI MEDIA SOSIAL INSTAGRAM TERHADAP SIKAP PENGGUNAAN PLASTIK SEKALI PAKAI (Survei Pada Followers Media Sosial Instagram @demibumi.id). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to determine whether there is a change in people's attitude towards messages on social media Instagram @demibumi.id which provide information regarding the use of single-use plastics. The theory used in this research is Information Integration Theory. This research was conducted with a quantitative approach. The method used is survey method. The population of this research is followers from the Instagram account @demibumi.id with a sample of 100 respondents. The results of the correlation test stated that messages on social media Instagram @demibumi.id had a strong relationship with attitudes towards using single-use plastics. The results of the linear regression test and the results of the coefficient of determination test showed that there was a positive effect of 42% from messages on the social media Instagram @demibumi.id on the attitudes of Instagram followers @demibumi.id regarding the use of single-use plastics. Thus, it can be concluded that there is an influence of messages on social media Instagram @demibumi.id on attitudes towards the use of single-use plastics.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 1910411110] [Pembimbing: Aan Setiadarma] [Penguji 1: Drina Intyaswati] [Penguji 2: Radita Gora Tayibnafis] |
| Uncontrolled Keywords: | Message, Instagram, Demibumi, Attitude, Single Use Plastic |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Camila Muslih |
| Date Deposited: | 23 Aug 2023 03:57 |
| Last Modified: | 23 Aug 2023 03:57 |
| URI: | http://repository.upnvj.ac.id/id/eprint/26008 |
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