STRATEGI SCTV DALAM MENJAGA EKSISTENSI PROGRAM KHUSUS SOSOK SEBAGAI TAYANGAN INSPIRATIF

Hreeloita Dharma Shanti, . (2020) STRATEGI SCTV DALAM MENJAGA EKSISTENSI PROGRAM KHUSUS SOSOK SEBAGAI TAYANGAN INSPIRATIF. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research talked about how a inspiration program of television can keep their existence in public especiallyin Indonesia who has a lack of inspiration and educative program. The purpose of this research is to kno know the way television can keep their inspiration program existence. The object in this studi is Special Program Sosok from Surya Citra Televisi (SCTV). The method in this study is qualitative method. This research used ecology media theory. It talked about three things that become the pillars of a media in order to survive. The author get data collection from interviews and observations. Interviews were conducted with members of the Special Program Sosok team and observations were made through direct observation in the field as well as through library data. The results on this research are Special Program Sosok using strategies to attract audiences with positioning likd used contemporary speakers who are closed to millennials and also input the videos into online media that always used by public now. There are four discussions in this research, television as the most effective communication media, the strategies that used by the Special Program Sosok, the SWOT of the Special Program Sosok and the positioning that used to keep the existence of this program

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil : 1610411171] [Pembimbing : Vina Mahdalena] [Penguji I : Dra.Siti Maryam] [Penguji II : Rut Rismanta Silalahi]
Uncontrolled Keywords: Audio Visual, Television, Feature Program, Communication Strategy
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Hreeloita Dharma Shanti
Date Deposited: 12 Jan 2022 04:08
Last Modified: 12 Jan 2022 04:08
URI: http://repository.upnvj.ac.id/id/eprint/7390

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