Hanna Syahidah, . (2026) ANALISIS ISI KOMENTAR NEGATIF AKUN INSTAGRAM @TVRISPORTS MENGENAI PROGRAM TV "TOTALENERGIES BWF WORLD CHAMPIONSHIPS 2025". Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Instagram is a communication medium that allows the public to provide direct responses to published information, including through the comments section. This study aims to analyze the content of negative comments on the @tvrisports Instagram account regarding the TotalEnergies BWF World Championships 2025 TV program. The study used a qualitative approach with a content analysis method based on Krippendorff's theory. Data were obtained through digital observation and documentation of comments on @tvrisports Instagram posts related to the broadcast of the TotalEnergies BWF World Championships 2025. Of the 640 comments collected, data reduction was performed, resulting in 95 negative comments as the unit of analysis. The analysis was conducted through the stages of data reduction, coding, categorization, interpretation, and drawing conclusions using NVivo 12 Plus software. The research results show that negative comments fall into five categories: criticism, complaints, disappointment, sarcasm, and anger. These comments indicate that inconsistencies in broadcast information, lack of clear communication, and minimal response from account managers are the main factors contributing to negative audience responses. This study concludes that negative comments on the @tvrisports Instagram account not only reflect dissatisfaction with program broadcasts but also reflect the public's evaluation of the quality of TVRI Sport's digital communications.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2210411069] [Pembimbing: Garcia Krisnando Nathanael] [Penguji 1: Maria Febiana Christanti] [Penguji 2: Hermina Manihuruk] |
| Uncontrolled Keywords: | Qualitative Content Analysis, Negative Comments, TVRI Sport, Krippendorff |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HT Communities. Classes. Races H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | HANNA SYAHIDAH |
| Date Deposited: | 01 Sep 2026 05:36 |
| Last Modified: | 01 Sep 2026 05:36 |
| URI: | http://repository.upnvj.ac.id/id/eprint/53856 |
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