ANALISIS RESEPSI KHALAYAK TERHADAP REPRESENTASI NILAI MARTABAT DIRI PADA TOKOH NORMA DALAM FILM NORMA: ANTARA MERTUA DAN MENANTU

Felicia Dame Magdalena Shirley Manurung, . (2026) ANALISIS RESEPSI KHALAYAK TERHADAP REPRESENTASI NILAI MARTABAT DIRI PADA TOKOH NORMA DALAM FILM NORMA: ANTARA MERTUA DAN MENANTU. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (207kB)
[img] Text
AWAL.pdf
Download (903kB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (384kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (627kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (231kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
BAB 5.pdf
Download (106kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (258kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository staff only
Download (164kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
HASIL PLAGIARISME..pdf
Restricted to Repository staff only
Download (410kB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (220kB)

Abstract

This study analyzes how audiences decode the representation of the self-dignity values of domestic scandal victims in the film "Norma: Antara Mertua dan Menantu" amidst the clash of sociological values between urban and suburban societies. Employing a qualitative approach integrated with Stuart Hall’s Encoding-Decoding reception analysis and the four elements of self-dignity, the study reveals reception homogeneity within the dominant-hegemony position regarding the mapping of moral roles. All informants unanimously accepted Norma and Abah as victims, while positioning Irfan and Ambu as perpetrators. However, the findings indicate variations in reception positions regarding the sources, social support, and integrity of Norma’s dignity post-scandal, which were influenced by the audience's sociological backgrounds. Informants from outside Jakarta shifted to a negotiated position by associating the victim's dignity with the stigma of family disgrace. Conversely, Jakarta informants maintained a dominant position, arguing that Norma's dignity remained intact as the scandal was beyond her personal control. This study concludes that while the film's discursive narrative was effectively conveyed, the degree of the victim's intact dignity remains intersubjectively negotiated by the audience's sociological context. Keywords: Reception Analysis, Self-Dignity, Film Norma: Antara Mertua dan Menantu.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411224] [Pembimbing: Ratu Laura Mulia Baskara Putri] [Penguji 1: Maria Febiana Christanti] [Penguji 2: Luqman Hakim]
Uncontrolled Keywords: Reception Analysis, Self-Dignity, Film Norma: Antara Mertua dan Menantu.
Subjects: Q Science > Q Science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: FELICIA DAME MAGDALENA SHIRLEY MANURUNG
Date Deposited: 02 Sep 2026 03:17
Last Modified: 02 Sep 2026 03:17
URI: http://repository.upnvj.ac.id/id/eprint/53397

Actions (login required)

View Item View Item