PENGALAMAN PENGGUNA INSTAGRAM: Tren “Brave Pink Hero Green”

Akmal Fauzan Wibisono, . (2026) PENGALAMAN PENGGUNA INSTAGRAM: Tren “Brave Pink Hero Green”. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (244kB)
[img] Text
AWAL.pdf
Download (484kB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (337kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (289kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (389kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (504kB)
[img] Text
BAB 5.pdf
Download (258kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (263kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository staff only
Download (195kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (403kB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (21MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (235kB)

Abstract

This study aims to understand the subjective experiences of Instagram users in interpreting their participation in the “Brave Pink Hero Green” Instagram Story trend. This study employs a qualitative approach based on Alfred Schutz’s social phenomenology, utilizing interviews and documentation from seven informants who had participated in the trend. The data were analyzed using the stages of open coding, axial coding, and selective coding to identify patterns in the informants experiences and interpretations. The results indicate that the informants experiences of engagement can be understood through two dimensions of Schutz’s (1967) motives for action. First, the “because motive,” which arises from the accumulation of prior social media experiences, exposure to the digital environment that gradually builds awareness of the issue, and a process of reflexivity prior to deciding to participate. Second, the “in-order-to” motive, which manifests in four forms of meaning as goals to be achieved: support, solidarity, concern, and the hope that the messages conveyed will raise public awareness and encourage more people to participate. These findings indicate that Instagram Stories are not only used as a medium for sharing daily activities but also serve as a meaningful space for social participation in addressing social issues in the digital sphere.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411040] [Pembimbing: Maria Febiana Christanti] [Penguji 1: Chairun Nisa Zempi] [Penguji 2: Rut Rismanta Silalahi]
Uncontrolled Keywords: Instagram Story, Brave Pink Hero Green, Subjective Experience, Social Phenomenology
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: AKMAL FAUZAN WIBISONO
Date Deposited: 26 Aug 2026 06:16
Last Modified: 26 Aug 2026 06:16
URI: http://repository.upnvj.ac.id/id/eprint/52767

Actions (login required)

View Item View Item