Althafferani Fawwazka Nasution, . (2026) STRATEGI PEMENANGAN POLITIK PASANGAN SUPIAN - CHANDRA DALAM MEMENANGKAN PILKADA KOTA DEPOK 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf.pdf Download (100kB) |
|
Text
AWAL.pdf.pdf Download (2MB) |
|
Text
BAB 1.pdf.pdf Restricted to Repository UPNVJ Only Download (171kB) |
|
Text
BAB 2.pdf.pdf Restricted to Repository UPNVJ Only Download (441kB) |
|
Text
BAB 3.pdf.pdf Restricted to Repository UPNVJ Only Download (169kB) |
|
Text
BAB 4.pdf.pdf Restricted to Repository UPNVJ Only Download (9MB) |
|
Text
BAB 5.pdf.pdf Restricted to Repository UPNVJ Only Download (123kB) |
|
Text
DAFTAR PUSTAKA.pdf.pdf Download (181kB) |
|
Text
RIWAYAT HIDUP.pdf.pdf Restricted to Repository staff only Download (2MB) |
|
Text
LAMPIRAN.pdf.pdf Restricted to Repository UPNVJ Only Download (11MB) |
|
Text
HASIL PLAGIARISME.pdf.pdf Restricted to Repository staff only Download (22MB) |
|
Text
ARTIKEL KI.pdf.pdf Restricted to Repository staff only Download (438kB) |
Abstract
This study aims to analyze the political winning strategy employed by Supian Suri and Chandra Rahmansyah in the 2024 Depok Regional Head Election (Pilkada). To examine the strategies implemented by the candidate pair and their supporting political networks, this study utilizes the Marketing Mix Politik theory developed by Dr. Asep Ferry Bastian, SE., MM.. The analysis is conducted through the four dimensions of the political marketing mix, namely Product, Promotion, Place, and Price (4P), which serve as analytical tools for identifying and categorizing the political strategies adopted by the candidates throughout the electoral process. This research employs a descriptive qualitative approach. Data were collected through in-depth interviews and document analysis. The collected data were subsequently analyzed using four stages of qualitative data analysis: data collection, data reduction, data display, and conclusion drawing. The findings indicate that, within the Product dimension, Supian - Chandra successfully constructed the political narrative of “Change” as the central identity of their campaign. In the Promotion dimension, political communication was conducted through a combination of grassroots campaigning and the strategic utilization of social media platforms. Within the Place dimension, political support was distributed and consolidated through a coalition of political parties, volunteer networks, and voter bases across various regions of Depok City. Meanwhile, in the Price dimension, the electoral success of the candidate pair was supported by the cohesiveness of the campaign team, effective organizational coordination, and the ability to optimize available political resources. The study concludes that the victory of Supian Suri and Chandra Rahmansyah in the 2024 Depok Regional Head Election was achieved through the effective integration of the four dimensions of the Political Marketing Mix, which collectively strengthened the candidates’ political positioning and electoral competitiveness.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210413065] [Pembimbing: Aniqotul Ummah] [Penguji 1: Muhammad Prakoso Aji] [Penguji 2: Jerry Indrawan] |
| Uncontrolled Keywords: | Political Winning Strategy, Regional Head Election, Depok City |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | ALTHAFFERANI FAWWAZKA NASUTION |
| Date Deposited: | 01 Sep 2026 04:17 |
| Last Modified: | 01 Sep 2026 04:17 |
| URI: | http://repository.upnvj.ac.id/id/eprint/52596 |
Actions (login required)
 |
View Item |