PENGARUH AKUN INSTAGRAM @TOTALPOLITIKCOM TERHADAP PEMBENTUKAN PERSEPSI GENERASI Z PADA KINERJA KABINET MERAH PUTIH

Nasywa Rahma, . (2026) PENGARUH AKUN INSTAGRAM @TOTALPOLITIKCOM TERHADAP PEMBENTUKAN PERSEPSI GENERASI Z PADA KINERJA KABINET MERAH PUTIH. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study analyzes the influence of @totalpolitikcom Instagram account content usage on the formation of Generation Z's perception of Kabinet Merah Putih's performance. The independent variable is measured using the 4C framework by Chris Heuer, while the dependent variable is measured using the RAS Model by John Zaller. This quantitative research involved 100 respondents of Generation Z who are followers of @totalpolitikcom. The results demonstrate a positive and significant influence with a correlation of 0.935 and R Square of 0.874, indicating that @totalpolitikcom content usage contributes 87.4% to the formation of Generation Z's perception. The t-test value of 26.079 (p = 0.000) proves the significance of the influence. This research concludes that @totalpolitikcom content usage has a significant influence on the formation of Generation Z's perception regarding Kabinet Merah Putih's performance.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210413176] [Pembimbing: Lia Wulandari] [Penguji 1: Anwar Ilmar] [Penguji 2: Jerry Indrawan]
Uncontrolled Keywords: Instagram, @totalpolitikcom, Political Perception, Generation Z
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: NASYWA RAHMA
Date Deposited: 31 Jul 2026 04:36
Last Modified: 31 Jul 2026 04:36
URI: http://repository.upnvj.ac.id/id/eprint/52265

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