DETERMINAN KEPUTUSAN BERKUNJUNG GENERASI Z BERWISATA HALAL DI KAWAH PUTIH

Asti Febriyanti, . (2025) DETERMINAN KEPUTUSAN BERKUNJUNG GENERASI Z BERWISATA HALAL DI KAWAH PUTIH. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Kawah Putih has been designated as a halal nature tourism destination under the Smiling West Java Muslim Friendly Tourism Award 2024 program for regencies/cities throughout West Java, promoted by the West Java Provincial Tourism and Culture Office, which offers the beauty of a volcanic lake created by the eruption of Mount Patuha. However, the fact on the ground is that the Kawah Putih tourist destination still has problems, one of which is inadequate accessibility. The purpose of this study is to analyze the influence of digitalization, destination image, and Muslim-friendly facilities on Generation Z's decision to visit Kawah Putih for halal tourism. This study uses a quantitative method with purposive sampling as the sampling technique based on specific criteria. Data analysis uses Smart-PLS. The results show that digitalization, destination image, and muslim-friendly facilities have a positive and significant influence on the decision to visit. Keywords: destination image, digitalization, generation z, muslim-friendly facilities, visiting decisions

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210116055] [Pembimbing: Sufyati] [Ketua Penguji: Faizi] [Penguji 1: Sasmita Nurvinda Laili]
Uncontrolled Keywords: Destination Image, Digitalization, Generation Z, Muslim-Friendly Facilities, Visiting Decisions
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: ASTI FEBRIYANTI
Date Deposited: 31 Mar 2026 10:30
Last Modified: 31 Mar 2026 10:30
URI: http://repository.upnvj.ac.id/id/eprint/41284

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