PENGARUH E-WOM, AMENITAS, DAN KUALITAS PELAYANAN TERHADAP MINAT BERWISATA HALAL DKI JAKARTA

Feyta Najla Khairunisa, . (2025) PENGARUH E-WOM, AMENITAS, DAN KUALITAS PELAYANAN TERHADAP MINAT BERWISATA HALAL DKI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

In 2025, Indonesia experienced a decline in its ranking in the halal tourism sector. However, this decline was not caused by a decline in Indonesia's performance, but rather by an increase in the value of competing countries. Therefore, a strategy is needed to maintain the competitiveness of Indonesia's halal tourism destinations, one of which is by understanding the factors that empirically influence interest in traveling. This study aims to empirically test the influence of E-wom, amenities, and service quality on interest in halal tourism in DKI Jakarta. The research method is quantitative and uses Smart-PLS as a data processing tool to test E- wom, amenities, and service quality on interest in halal tourism in DKI Jakarta. Data collection was conducted by distributing questionnaires using Google Forms with purposive sampling techniques to 140 respondents. This study found that the variables of electronic word of mouth (E-wom) and service quality significantly influence halal tourism interest in DKI Jakarta. However, the amenity variable does not have a significant influence on tourism interest.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210116058] [Pembimbing: Sasmita Nurvinda Laili] [Penguji 1: Muhammad Anwar Fathoni] [Penguji 2: Prima Dwi Priyatno]
Uncontrolled Keywords: amenities, e-WOM, interest in halal tourism, service quality
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: FEYTA NAJLA KHAIRUNISA
Date Deposited: 06 Apr 2026 02:44
Last Modified: 06 Apr 2026 02:44
URI: http://repository.upnvj.ac.id/id/eprint/41223

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