Alhani Azhari Putri, . (2025) KOMUNIKASI POLITIK PARTAI DEMOKRAT MELALUI INSTAGRAM @PDEMOKRAT DALAM UPAYA PEMBERANTASAN KORUPSI UNTUK MENINGKATKAN CITRA POSITIF MENJELANG PEMILU 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study examines and analyzes the political communication carried out by the Democratic Party through Instagram @pdemokrat regarding corruption eradication in an effort to improve a positive image ahead of the 2024 Election. This research aims to explore how the Democratic Party's political communication process in efforts to eradicate corruption through social media, especially the @pdemokrat Instagram account which has 648,000 followers, in an effort to improve a positive image ahead of the 2024 Election. This research is a type of qualitative research with netnography method. Data analysis was carried out by referring to Harold D. Lasswell's theory of political communication, which consists of the Who indicator. Lasswell which consists of indicators of Who (who), Message (Says what), Channel/Media (in which channel), Who/Receiver (to whom), and Communication Effect (What effect). The results of this study indicate that the application of political communication carried out by the Democratic Party through Instagram @pdemokrat can improve the positive image of the positioning of the Democratic Party in efforts to eradicate corruption ahead of the 2024 elections. This finding confirms that by utilizing the issue of corruption as a relevant issue, media selection, target audience, and the right digital approach, the party is able to help perceptions become more positive among Instagram social media audiences.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil : 2110413090] [Pembimbing :Restu Rahmawati] [Penguji 1 : Nurdin] [Penguji 2 : Muhammad Prakoso Aji] |
| Uncontrolled Keywords: | Political Communication, Political Party, Corruption Eradication, Social Media, Positive Image |
| Subjects: | J Political Science > JA Political science (General) J Political Science > JC Political theory J Political Science > JF Political institutions (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | ALHANI AZHARI PUTRI |
| Date Deposited: | 26 Aug 2025 05:11 |
| Last Modified: | 26 Aug 2025 05:11 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39290 |
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