Qonita Khairunnisa, . (2025) PENGARUH TERPAAN AKUN MEDIA SOSIAL TWITTER @WATCHMENID TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FILM BAGI FOLLOWERS. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study examines the influence of accounts on Twitter social media. This study focuses on how the influence of the Twitter account @Watchmenid affects the fulfillment of followers' film information needs. The purpose of this study is to determine whether the Twitter account @Watchmenid influences the fulfillment of followers' film information needs. The theory used in this study is the uses and gratifications theory. The method used in this study is quantitative with the use of primary data. Sampling was conducted using purposive sampling. The population of this study consists of 684,000 followers of the Twitter account @Watchmenid, with a sample of 100 respondents obtained through the Taro Yamane formula. The results of this study indicate that exposure influences information needs by 32.8%, while the remaining 67.2% is influenced by other factors not examined in this study. Therefore, the null hypothesis (H0) is rejected, and the alternative hypothesis (Ha) is accepted, meaning there is a significant influence of exposure to the @Watchmenid social media account on the fulfillment of film information needs. Keyword: Media Exposure, Information Needs, Social Media, Twitter
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No.Panggil: 2110411018 Pembimbing: Maria Febiana Christanti Penguji 1: Drina Intyaswati Penguji 2: Ayu Wardani |
| Uncontrolled Keywords: | Media Exposure, Information Needs, Social Media, Twitter |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | QONITA KHAIRUNNISA |
| Date Deposited: | 14 Aug 2025 00:53 |
| Last Modified: | 14 Aug 2025 02:48 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38937 |
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