DETERMINAN MINAT BERKUNJUNG WISATAWAN MUSLIM KE TMII DENGAN SIKAP SEBAGAI VARIABEL MEDIASI

Muhammad Naufal Empy, . (2025) DETERMINAN MINAT BERKUNJUNG WISATAWAN MUSLIM KE TMII DENGAN SIKAP SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The phenomenon of increasing Muslim tourists and the importance of providing tourism services in accordance with sharia principles are the main background of this study. Taman Mini Indonesia Indah was chosen because it is a cultural tourist destination that represents Indonesia's diversity, while also showing great potential in the development of halal tourism. The objective of this study is to analyze the influence of facilities and halal awareness on Muslim tourists' interest in visiting TMII, with tourists' attitudes as a mediating variable. The research method used is a quantitative approach, involving a survey of Muslim individuals who have visited TMII. Data analysis was conducted using Smart PLS (Partial Least Square). The results of the study indicate that facilities have a positive and significant influence on attitudes. Furthermore, halal awareness has a positive and significant influence on attitudes. Additionally, facilities have a positive and significant influence on Muslim tourists' interest in visiting TMII, halal awareness has a positive and significant influence on interest in visiting, and attitudes have a positive and significant influence on Muslim tourists' interest in visiting TMII. There is a positive and significant influence of attitude in mediating facilities and halal awareness on the interest of Muslim tourists to visit TMII. The implication of this study is that TMII must be able to improve the facilities provided. In this study, it was found that the best variable from each statement indicator was the facility variable, as it had the best index value among the other variables.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2110116073] [Pembimbing: Sufyati] [Penguji 1: Prima Dwi Priyatno] [Ketua Penguji: Ade Nur Rohim]
Uncontrolled Keywords: Facilities, Halal Awareness, Halal Tourism, Interest In Visiting, Tourist Attitude.
Subjects: H Social Sciences > HC Economic History and Conditions
L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: MUHAMMAD NAUFAL EMPY
Date Deposited: 07 Sep 2025 12:11
Last Modified: 07 Sep 2025 12:11
URI: http://repository.upnvj.ac.id/id/eprint/38277

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