Kayla Aulia Jaathsiah, . (2025) PERANAN LAKU PANDAI BRILINK PADA PT.BANK RAKYAT INDONESIA DALAM MEMBANTU TRANSAKSI DIGITAL UMKM. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The Laku Pandai Agent is an initiative by the government through the Financial Services Authority (OJK) and Bank Indonesia (BI) to promote non-cash transactions, particularly in the micro segment, to create financial inclusion in Indonesia. The purpose of this Final Project is to determine how the BRILink Laku Pandai agent is used to promote the growth of digital transactions in the micro, small, and medium enterprises (MSMEs) sector. This research is a descriptive research with a qualitative approach, using interview methods. This research was conducted through direct interviews with BRILink agents and data processing from PT. Bank Rakyat Indonesia in May and June 2025. The interview results show that BRILink's Laku Pandai can increase understanding of non-cash finance. BRILink's Laku Pandai agents provide convenience for the community to make non-cash transactions without having to visit bank branches with affordable administrative.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2210101054] [Pembimbing: Anita Nopiyanti] [Penguji 1: Mira Rahmi] [Ketua Penguji: Agus Kusmana] |
| Uncontrolled Keywords: | Role of Laku Pandai, Digital Transactions, MSMEs, Financial Inclusion. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | KAYLA AULIA JAATHSIAH |
| Date Deposited: | 07 Sep 2025 11:27 |
| Last Modified: | 07 Sep 2025 11:27 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38178 |
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