Silvia Carolina Hutabarat, . (2024) STRATEGI TIM PRODUKSI PROGRAM CNN INDONESIA TECH NEWS DALAM MENINGKATKAN RATING DAN SHARE DI MASA PANDEMI COVID-19. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to determine the reasons for the decline in share value and discuss the strategies used by the CNN Indonesia Tech News production team in increasing share value during the Covid-19 pandemic. The method that researchers use is descriptive qualitative using data collection techniques with interviews, observation and documentation. Based on the research conducted, it was found that the causes of the decline in share value were changes in the pattern of audience information needs during the pandemic and the conditions of the Covid-19 pandemic which made it difficult to produce information that met the audience's criteria. The strategy carried out by the CNN Indonesia Tech News production team is packaging more detailed material in technical terms, such as writing material, visualization to voice over. In addition, the production team also implements an arrangement of program material from the most interesting according to the characteristics of the audience. The use of Agenda Setting theory in practice, the CNN Indonesia Tech News production team has used one of the concepts, namely the media agenda which refers to the list of issues or events provided by the media.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No. Panggil: 1710411058 Pembimbing: Dede Suprayitno Penguji 1: Azwar Sutan Malaka Penguji 2: Dewanto Samodro |
| Uncontrolled Keywords: | Keywords: Television Program, Production Team Strategy, Rating and Share. |
| Subjects: | H Social Sciences > H Social Sciences (General) N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NE Print media |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | SILVIA CAROLINA HUTABARAT |
| Date Deposited: | 09 Oct 2024 06:13 |
| Last Modified: | 09 Oct 2024 06:15 |
| URI: | http://repository.upnvj.ac.id/id/eprint/33815 |
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