Rananditta Bhanuwati, . (2024) ANALISIS PEMANFAATAN AKUN TIKTOK @ITSKABBOGOR DALAM MENYEBARKAN INFORMASI EDUKASI KESELAMATAN LALU LINTAS. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The Tiktok account @itskabbogor is one of the social media platforms used by the ITS Department of Transportation in Bogor Regency to disseminate traffic safety education information. This study aims to examine the use of the Tiktok account @itskabbogor in spreading traffic safety education information. This research employs the CMC (Computer Mediated Communication) theory and a qualitative virtual ethnography method with Cyber Media Analysis, which includes the media space level, media document level, media object level, and experiential level. Primary and secondary data were collected through observation of the Tiktok account @itskabbogor and interviews with several informants, including followers and the admin of the Tiktok account @itskabbogor. The results show that followers enjoy the content of the Tiktok account @itskabbogor to increase their knowledge of traffic awareness and change their perspective on traffic safety. Content such as driving tips, POV (Point of View) while driving, traffic information, types of violations, and so on are favored and needed by informants because they are considered interesting and informative, making them engaging. The admin of the Tiktok account @itskabbogor also stated that after disseminating traffic safety education information, certain violations have become less frequent. This finding is also related to the followers' opinions, who stated that their perspective changed after watching the content of the Tiktok account @itskabbogor.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No. Panggil: 2010411137 Pembimbing: Chairun Nisa Zempi Penguji 1: Munadhil Abdul Muqsith Penguji 2: Uljanatunnisa |
| Uncontrolled Keywords: | Tiktok, Traffic Safety, Virtual Ethnography, CMC |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | RANANDITTA BHANUWATI |
| Date Deposited: | 03 Sep 2024 02:14 |
| Last Modified: | 03 Sep 2024 02:14 |
| URI: | http://repository.upnvj.ac.id/id/eprint/33275 |
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