PENGARUH PESAN KAMPANYE #GIGIBISAGLOWING DI INSTAGRAM TERHADAP KESADARAN MERAWAT GIGI PADA FOLLOWERS INSTAGRAM @CLICKDIFFERENTLY

Afifah Nabilah, . (2024) PENGARUH PESAN KAMPANYE #GIGIBISAGLOWING DI INSTAGRAM TERHADAP KESADARAN MERAWAT GIGI PADA FOLLOWERS INSTAGRAM @CLICKDIFFERENTLY. Karya Ilmiah Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Health is important for the life of all living creatures. One of the health things that must be maintained is dental and oral health. Dental and oral health is one aspect that supports the healthy paradigm and is a national development strategy to create a healthy Indonesia. Therefore, this research aims to determine the effect of the #TeethCanGlowing campaign message on Instagram on awareness of caring for teeth among Instagram followers @Clickdifferently using the Elaboration Likelihood theory. The method used in this research is quantitative. The survey method carried out by researchers distributed questionnaires to 100 respondents, namely followers of the Instagram account from @Clickdifferently using a purposive sampling technique. The results of this research show that the results of t-count are 8.533 > t-table 1.984 and the sig value is 0.001 < 0.05 which can be concluded that Ho is rejected and Ha is accepted, so from these results it can be stated that there is an influence between the #GigiBisaGlowing campaign message on Instagram towards dental care awareness among Instagram followers @Clickdifferently.

Item Type: Thesis (Karya Ilmiah Akhir)
Additional Information: [No.Panggil: 1910411232] [Pembimbing: S. Bekti Istiyanto]
 [Penguji 1: Damayanti] 
 [Penguji 2: Putrawan Yuliandri]
Uncontrolled Keywords: Campaign Message, Awareness of Caring for Teeth
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: AFIFAH NABILAH
Date Deposited: 09 Sep 2024 03:26
Last Modified: 09 Sep 2024 03:26
URI: http://repository.upnvj.ac.id/id/eprint/33148

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