MOTIF PENGGUNAAN MEDIA SOSIAL TERHADAP KEPUASAN PEMENUHAN KEBUTUHAN INFORMASI : Studi Pada Pengikut Grup Facebook Anxietas Forum Indonesia

Achmad Fathur Rachman, . (2024) MOTIF PENGGUNAAN MEDIA SOSIAL TERHADAP KEPUASAN PEMENUHAN KEBUTUHAN INFORMASI : Studi Pada Pengikut Grup Facebook Anxietas Forum Indonesia. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research discusses user needs related to satisfaction in using social media, based on Uses and Gratifications (U&G) theory. This research uses a quantitative approach with an explanatory method. A total of 100 respondents who are members of the Anxietas Forum Indonesia Facebook group were selected using purposive sampling. Data were collected through questionnaires distributed online, and analyzed using descriptive methods and Structural Equation Modeling (SEM) to test the effect of satisfaction with the use of social media on fulfilling information needs. Adopting the research framework from Bae (2018), this study tested two hypotheses: first, that the needs users seek are fulfilled; second, that each fulfilled need affects users' overall satisfaction. The results show that there is a difference between gratification sought and gratification obtained in the aspects of socialization, convenience, and information, which are not met.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Uses and Gratification, Needs, Satisfaction, Gratification Sought, Gratification Obtained, Facebook Group, Anxietas Forum Indonesia
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: ACHMAD FATHUR RACHMAN
Date Deposited: 09 Sep 2024 02:45
Last Modified: 09 Sep 2024 02:45
URI: http://repository.upnvj.ac.id/id/eprint/33021

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