Muhammad Raihan Ramadhan, . (2024) PENGARUH KREDIBILITAS AKUN INSTAGRAM @PSSI TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS. Karya Ilmiah Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to explore the effect of the credibility of the @pssi Instagram account presented on Instagram social media on fulfilling the information needs of @pssi account followers. In the digital era, social media has become an important platform in finding information, especially on Instagram. This research will use quantitative research methods with a survey approach, explanatory research type and use the Use and Gratification theory which aims to find out where audiences in using the media not only get information, but actively seek and determine what sources of information they will use. A total of 100 respondents are followers of the @pssi Instagram account to be the object of research. Based on the results of the hypothesis test calculation, t count 10.606> t table 1.984 which means (H1) is accepted which states that the influence of variable X on variable Y has a large and significant influence. Through the results of the determination coefficient test, it shows that the level of influence of variable X with variable Y is 53.4%, so variable X has a considerable influence on consumptive behavior and the regression coefficient number shows a value of 1.245 (plus) so that it can be stated positively.
| Item Type: | Thesis (Karya Ilmiah Akhir) |
|---|---|
| Additional Information: | [no.Panggil: 2010411197] [Pembimbing: Windhi Tia Saputra] [Penguji 1: Uljanatunnisa] [Penguji 2: Anindita Lintangdesi Afriani] |
| Uncontrolled Keywords: | Kredibilitas |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | MUHAMMAD RAIHAN RAMADHAN |
| Date Deposited: | 07 Oct 2024 09:13 |
| Last Modified: | 07 Oct 2024 09:13 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32928 |
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