Citta Giantry, . (2024) Pengaruh Konten Akun Instagram @darihalte_kehalte Terhadap Minat Followers Dalam Menggunakan Transportasi Umum di DKI Jakarta. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Social media is the result of the existence of new media. Social media provides a platform for users to connect and share information with each other. The DHKH community uses social media to encourage audience in Indonesia, especially in the Jabodetabek area, to use public transportation. The DHKH community created an Instagram account called @darihalte_kehalte as a place to share culinary recommendations and interesting places around the station or bus stop. This study aims to discuss the effect of @darihalte_kehalte Instagram account content on followers' interest in using public transportation in DKI Jakarta. The theory used in this research is Agenda-setting Theory. The concepts in this study include social media, Instagram, Instagram content, and interest in using public transportation. The research method used in this research is explanatory quantitative using primary data as the main data. Primary data in this research were obtained through distributing questionnaires to respondents. The sampling technique used purposive sampling technique and the population of this study were followers of the @darihalte_kehalte Instagram account, with calculations through the slovin formula getting a sample size of 100 respondents. The results showed that there was an influence of the content of the Instagram account @darihalte_kehalte on followers' interest in using public transportation in DKI Jakarta with an influence reaches 29.8%, while the remaining 70.2% is influenced by other factors that are not in this study.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010411085] [Pembimbing: Dewanto Samodro] [Penguji 1: Drina Intyaswati] [Penguji 2: Anindita Lintangdesi Afriani] |
| Uncontrolled Keywords: | Instagram, Content, Social Media, Interest in Using Public Transportation |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | CITTA GIANTRY |
| Date Deposited: | 03 Sep 2024 02:27 |
| Last Modified: | 03 Sep 2024 02:27 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32054 |
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