REPRESENTASI CYBERBULLYING DI MEDIA SOSIAL DALAM DRAMA KOREA CELEBRITY (ANALISIS SEMIOTIKA ROLAND BARTHES)

Yulianti, . (2024) REPRESENTASI CYBERBULLYING DI MEDIA SOSIAL DALAM DRAMA KOREA CELEBRITY (ANALISIS SEMIOTIKA ROLAND BARTHES). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research was motivated by the issue of cyberbullying that is common on social media in this current digital era. The purpose of this study is to describe the representation of cyberbullying on social media found in the Korean drama Celebrity. This research uses Roland Barthes' semiotic analysis method to identify the meaning of denotation, connotation, and myth in the drama Celebrity. The approach used in this research is a descriptive qualitative approach using primary data in the form of scenes in the drama Celebrity and the results of interviews with informants, while secondary data includes books, journals, online news, and data reports. The Korean drama Celebrity is about Seo A-ri's journey to become a famous Celebrity who is active on social media. On her journey, there are many difficulties that Seo A-ri faces in order to gain popularity on social media, one of which is cyberbullying. Celebrity drama once ranked first for a week in the Global Top 10 Non-English and Netflix Top 10 Indonesia. The results of the study indicate that the drama "Celebrity" depicts many scenes illustrating various forms of cyberbullying on social media, including harassment, denigration, trickery, exclusion, cyberstalking, and flaming. These depictions are evident through the visuals, dialogue, and narrative in the drama "Celebrity," which are further analyzed using Roland Barthes' semiotic analysis. This drama successfully portrays the different forms of cyberbullying that occur on social media through the cyberbullying scenes experienced by the celebrities within it.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010411120] [Pembimbing: Ratu Nadya Wahyuningratna] [Penguji 1: Windhi Tia Saputra] [Penguji 2: Maria Febiana Christanti]
Uncontrolled Keywords: Celebrity, Cyberbullying, Korean Drama, Representation, Roland Barthes, Semiotic.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: YULIANTI
Date Deposited: 22 Aug 2024 04:25
Last Modified: 22 Aug 2024 04:25
URI: http://repository.upnvj.ac.id/id/eprint/30704

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