Santun Maugi Buraera, . (2015) ANALISIS PEMBENTUKAN BRAND IMAGE ONLINE SHOP WHITEPAPER CONCEPT MELALUI SOSIAL MEDIA TWITER. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Background Whitepaper concept is the online shop providing products with good quality and cheap price, by utilizing social media twiter white paper concept online shop do kegitana advertising aimed at shaping the brand image,The purpose of research to know the formation of the brand iamge online shop whitepaper concept through social media . A theoretical study about communication , mass communication , advertising , social media , twiter , the brand image , where the theory is associated with the results of research . Research methodology the use writers a method of a qualitative approach election by applying a technique key-informan and informants , data collection method , the method of analysis data , engineering the validity of the data , time and place research . ` The results of research analysis of the formation of the brand image onlineshop whitepaper concept through social media twiter are so good , all planning so used to do the activities of the formation of the brand image through twiter , account management twiter also very good , so audiences can accept images displayed want to Conclusions, whitepaper concept performs activities the formation of the brand image through social media twiter is very good all matters pertaining to the establishment of online brand iamge shop in the very watch Suggestions the formation of a brand image online shops whitepaper concept through twiter very well, it will be better in all social media accessible to target market of the white paper concept.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 0910411074] [Penguji II (Pembimbing) : Supratman] [Penguji I : Yani Hendrayani] [Ketua Penguji : Sri Desti Purwatiningsih] |
| Uncontrolled Keywords: | Advertising, Social Media, Online Shop, Brand Image |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 10 Jun 2024 06:12 |
| Last Modified: | 10 Jun 2024 06:12 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30176 |
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