Zakia Qotrunnada, . (2024) MOTIF PENGGUNAAN AKUN KEDUA INSTAGRAM DI KALANGAN MAHASISWA UPN “VETERAN” JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Instagram is one of the social media platforms that is currently widely used by digital natives and Instagram has developed various features, one of which is multiple accounts. The multiple account feature allows users to open and have more than one account using only one device. After the launch of this feature, many Instagram users began to have a second account. The phenomenon of using a second Instagram account is interesting to study because many of its users use their accounts to show a different side of themselves. The purpose of this study is to explore and find out the motives and reasons that encourage UPNVJ students to have and use a second Instagram account. This research will use Computer Mediated Communication (CMC) theory and Symbolic Interaction theory. The method used in this research is qualitative with a virtual ethnography approach. Researchers will collect data by conducting observations, documentation, and also in-depth interviews conducted virtually. The data analysis technique used in this research is Cyber Media Analysis which has 4 levels of analysis in it, namely, media space, media documents, media objects, and experiences. The results of this study found that the motive for UPNVJ students to create a second Instagram account was due to the influence of surrounding people and the need for a different space. While the purpose motive of UPNVJ students using a second Instagram account is to share moments of daily life, maintain self-image on the first account, and as a digital album. There are also other factors that influence the use of the second account, namely, to upload different content from the first account, ease of exchanging and searching for information, and freedom of expression.
| Item Type: | Thesis (Skripsi) |
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| Additional Information: | [No. Panggil: 1910411300] [Pembimbing: Munadhil Abdul Muqsith] [Penguji 1: Radita Gora Tayibnafis] [Penguji 2: Vinta Sevilla] |
| Uncontrolled Keywords: | motive, second account, Symbolic Interaction, CMC |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Zakia Qotrunnada |
| Date Deposited: | 12 Feb 2024 01:33 |
| Last Modified: | 22 Mar 2024 07:37 |
| URI: | http://repository.upnvj.ac.id/id/eprint/29492 |
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