Rifki Ichwanusafa, . (2024) PENGARUH MEDIA SOSIAL TIKTOK TERHADAP TINGKAT PARTISIPASI POLITIK MAHASISWA GENERASI Z DI UPN VETERAN JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The TikTok social media platform, which was initially considered a threat to the nation's morality, has now evolved into a social media channel with significant influence on the societal life. The ease of gaining visibility on the "For You Page" (FYP) or going viral on TikTok extends to the social and political aspects of society. In the political context, TikTok is widely utilized to disseminate political information, social movements, mass mobilization, and even political education. This research aims to understand the impact of TikTok on the level of political participation among Z generation students at UPN "Veteran" Jakarta residing in Jakarta, and to assess the significance of this influence. The study employs a quantitative method involving 100 respondents, who are UPN "Veteran" Jakarta students residing in Jakarta, selected through purposive sampling from a total population of 5701 students. The results of the research indicate the following: First, based on quantitative data, TikTok effectively captures the attention of Z generation students at UPN "Veteran" Jakarta, encouraging active participation in political activities. Second, the influence of TikTok on the political participation level of Z generation students at UPN "Veteran" Jakarta in Jakarta is 49.4%. Third, based on quantitative data, Z generation students at UPN "Veteran" Jakarta show interest and active engagement in political participation on TikTok. Fourth, despite being interested in political campaign content on TikTok, Z generation students at UPN "Veteran" Jakarta are not inclined to join political parties or campaign teams, as per quantitative data. Fifth, UPN "Veteran" Jakarta students agree that TikTok influences their political choices for the 2024 elections.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910413004] [Pembimbing: Muhammad Aji Prakoso] [Penguji 1: Sri Lestari Wahyuningroem] [Penguji 2: Garcia Krisnando Nathananel] |
| Uncontrolled Keywords: | ocial Media, TikTok, Political Participation, Generation Z |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | Rifki Ichwanusafa |
| Date Deposited: | 25 Mar 2024 01:58 |
| Last Modified: | 25 Mar 2024 01:58 |
| URI: | http://repository.upnvj.ac.id/id/eprint/29454 |
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