Izzan Irham Ramadhan, . (2024) STRATEGI POLITIK SELEBRITI MUHAMMAD FARHAN PADA PEMILU LEGISLATIF 2019. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (36kB) |
|
Text
AWAL.pdf Download (427kB) |
|
Text
BAB I.pdf Restricted to Repository UPNVJ Only Download (353kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (161kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (164kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (3MB) |
|
Text
BAB V.pdf Download (99kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (114kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (45kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (862kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (33MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (1MB) |
Abstract
This study aims to determine the celebrity politics strategy of Muhammad Farhan on Instagram social media @hmfarhanbdg which departs from conventional activities during the 2019 election campaign by looking at his personal branding. In the 2019 elections, legislative candidates from celebrity backgrounds reached 91 candidates. However, there was intense competition between celebrity candidates, so only 14 celebrities qualified to become members of the 2019-2024 DPR RI. One of the parties that nominated the most celebrities was the Nasdem Party, which nominated 37 celebrity candidates, but only one of them managed to qualify as a member of the House of Representatives, namely Muhammad Farhan. This research examines Muhammad Farhan's strategy on Instagram social media @hmfarhanbdg during the 2019 election campaign using netnography research methods with primary and secondary data sources. Data collection techniques are interviews and literature studies in the form of books, news and previous research journals that are relevant to this research. Mark Wheeler's celebrity politics theory is used to explain Muhammad Farhan's political strategy on Instagram social media. The results showed that the strategy carried out by Muhammad Farhan on Instagram @hmfarhanbdg has a strong relationship in increasing the desire to vote between voters and parties. This can be seen from the response of the people who commented on Instagram @hmfarhanbdg, most of which were mostly positive about the post.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1910413074] [Pembimbing: Nurdin] [Penguji 1: Deni Angela] [Penguji 2: Fatkhuri] |
| Uncontrolled Keywords: | Celebrity Politics Strategy, Personal Branding Muhammad Farhan, Instagram Social Media |
| Subjects: | J Political Science > J General legislative and executive papers |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | Izzan Irham Ramadhan |
| Date Deposited: | 25 Mar 2024 01:49 |
| Last Modified: | 25 Mar 2024 01:49 |
| URI: | http://repository.upnvj.ac.id/id/eprint/29165 |
Actions (login required)
 |
View Item |