Rossi Dewi Apriliani, . (2024) PENGARUH KESADARAN HALAL, KUALITAS PRODUK DAN RELIGIOSITAS TERHADAP KEPUTUSAN PEMBELIAN MAKANAN HALAL DI RESTORAN JEPANG JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Economic activities, especially Japanese restaurants in Indonesia, are undergoing changes to ensure halal products by utilizing technological advances. Even though Japanese restaurants have grown rapidly since the 2000s, some still need to ensure the halalness of raw materials and manufacturing methods along with the development of the Japanese food business. This research aims to explain the influence of halal awareness, product quality and religiosity on decisions to purchase halal food in Japanese restaurants in Jakarta. This research took a sample of 120 respondents. The approach used is quantitative. Questionnaires were used as a data collection technique. SPSS is used as a data analysis technique. Data testing uses multiple linear regression analysis, t test, f test and coefficient of determination test (R2). Results Adjusted R Square in this study, it was 0.594 or 59.4% and 40.6% was explained by other variables outside this research model. The results of this research are that partially halal awareness and product quality have a significant influence, while religiosity does not have a significant influence. However, if seen simultaneously (simultaneously), halal awareness, product quality, and religiosity together have a significant influence on the decision to purchase halal food at Japanese restaurants in Jakarta.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010116004] [Pembimbing: Fadhli Suko Wiryanto] [Penguji 1: Muhammad Anwar Fathoni] [Penguji 2: Prima Dwi Priyatno] |
| Uncontrolled Keywords: | purchasing decisions, halal awareness, product quality, religiosity, Japanese restaurants |
| Subjects: | B Philosophy. Psychology. Religion > BL Religion H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | Rossi Dewi Apriliani |
| Date Deposited: | 21 Mar 2024 04:41 |
| Last Modified: | 21 Mar 2024 04:41 |
| URI: | http://repository.upnvj.ac.id/id/eprint/28469 |
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