Vincensius Ferer Lorenzho P. M., . (2022) STRATEGI PENGEMBANGAN KOPERASI MENUJU KEUNGGULAN BERSAING (STUDI KASUS DI CREDIT UNION BEREROD GRATIA DI JAKARTA SELATAN). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research is a research using qualitative research methods which aims to show that the marketing mix (marketing mix 7P) can produce a strategy in increasing competitive advantage, at the Bererod Gratia Credit Union in South Jakarta. This study uses several methods of collecting information, namely interviews, observation, and documentation. This study uses the Credit Union Savings and Loans Cooperative Bererod Gratia as the main object of research. This study uses SWOT analysis as an analytical tool in producing the right strategy to achieve competitive advantage. In this study, it can be seen using the IFAS and EFAS matrix tables which show the value of the IFAS matrix is 3.05 and the value of the EFAS matrix is 2.65. The total score of each factor is as follows: Strength I.95, Weakness 1.10, Opportunity 1.40, Threats 1.25. In this case the Credit Union Savings and Loans Cooperative Bererod Gratia is shown to be in quadrant I where the action taken must be more aggressive and take advantage of its advantages by implementing a strength-opportunities (S-O) strategy
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1610111140] [Pembimbing: A. Bernadin Dwi] [Penguji 1 : Yuliniar] [Ketua Penguji : Diana Triwardhani] |
| Uncontrolled Keywords: | marketing mix, SWOT analysis, Competitive Advantage, Credit Union |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | VINCENSIUS FERER LORENZHO PASTEXIO MANEAK |
| Date Deposited: | 26 Aug 2026 02:08 |
| Last Modified: | 26 Aug 2026 02:08 |
| URI: | http://repository.upnvj.ac.id/id/eprint/27434 |
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