Ibnu Sukma Maulana, . (2022) ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TOYOTA AVANZA DI DEPOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Toyota Avanza car achieved the highest car sales in Indonesia in 2019. However, when measured by the Top Brand Index, it has a lower brand picture than its competition. towards this history, this examine pursuits to decide, prove and analyze the impact of brand photograph, product satisfactory and rate on Toyota Avanza depot purchase selections. Sample numbers are taken from 75 respondents based on Toyota owner standards. Avanza car decided at the depot. Data is collected by distributing the survey via Google Forms using a targeted sampling process. The analytical method used in this study is a descriptive and inference analysis the usage of SmartPLS three.2.nine. The consequences of the hypothesis check are as follows: (1) Brand image does not have a negative 0.149 impact on purchase decisions, (2) Product quality has a positive impact on 0.322 purchase decisions, and (3) Price has a 0.322 impact on purchase decisions. Co-contribution is indicated by a value of R Square Adjusted, which is 0.617 or 61.7%, while other factors are 39.0%, which is of positive significance.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil : 1810111216] [Pebimbing : Yuliniar] [Penguji 1 : dienni Ruhjatini] [Penguji 2 : Rosali Sembiring Colia] |
| Uncontrolled Keywords: | Brand Image, Product Quality, Price, Purchase Decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Ibnu Sukma Maulana |
| Date Deposited: | 24 Sep 2023 14:16 |
| Last Modified: | 25 Sep 2023 04:57 |
| URI: | http://repository.upnvj.ac.id/id/eprint/27252 |
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