Fiorentina Thalia Sahara, . (2022) ANALISIS FAKTOR YANG MEMPENGARUHI MINAT BERLANGGANAN LAYANAN STREAMING VIDEO-ON-DEMAND NETFLIX. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study uses quantitative descriptive instructions on interest in subscribing to the Netflix video-on-demand streaming service. Used to prove and analyze that subscription interest is influenced by perceived usefulness, perceived ease of use, and trust. The sample in this study was 100 users of the Netflix video-on-demand streaming service. The analysis technique uses Partial Least Square (PLS) with SmartPLS 3.0 software. The results of the study show that: (1) the perceived usefulness variable has a significant influence on subscription interest with a path coefficient of 0.363. (2) the perceived ease of use has a significant effect on subscription interest with a path coefficient of 0.199. (3) trust has a significant effect on subscription interest with a path coefficient value of 0.306. Keywords: Perceived Usefulness, Perceived Ease of Use, Trust, and Subscription Interest
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | No.Panggil: 1810111254] [Pembimbing: Diana Triwardhani] [Penguji 1: Alfatih Sikki Manggabarani] [Penguji 2: Lina Aryani] |
| Uncontrolled Keywords: | Perceived Usefulness, Perceived Ease of Use, Trust, and Subscription Interest |
| Subjects: | L Education > LB Theory and practice of education L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Fiorentina Thalia Sahara |
| Date Deposited: | 26 Jul 2022 06:49 |
| Last Modified: | 26 Jul 2022 06:49 |
| URI: | http://repository.upnvj.ac.id/id/eprint/19276 |
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