PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA VIXION (Studi Kasus Pada Jakarta Timur dan Jakarta Selatan)

Lioni Nurmalia Safitri, . (2021) PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA VIXION (Studi Kasus Pada Jakarta Timur dan Jakarta Selatan). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

ABSTRACT This research aims to create product innovations, prices, In addition, the variable acts as an independent promotion, after which the purchasing decision is the dependent variable. The population in this research is Yamaha Vixion users in East Jakarta and South Jakarta. The illustration was taken from 75 respondents with a non probability sampling method using purposive sampling method. Information gathering is done via a Google form. The analysis method uses the Partial Least Square method. Based on the results of information processing with Partial Least Square which has results if it affects purchasing decisions. Price does not influence purchasing decisions. Promotion does not influence purchasing decisions. Keywords: Product Quality, Price, Promotion

Item Type:	Thesis (Skripsi)
Additional Information:	No Panggil : 1610111196 Pembimbing : Diana Triwardhani Penguji 1 : Miguna Astuti Penguji 2 : Jenji Gunaedi Argo
Uncontrolled Keywords:	Product Quality, Price, Promotion
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	Lioni Nurmalia Safitri
Date Deposited:	13 Jun 2022 07:39
Last Modified:	13 Jun 2022 07:39
URI:	http://repository.upnvj.ac.id/id/eprint/17262

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