PERAN PUBLIC RELATION KING ROSETAIL INDONESIA DALAM MEMBANGUN STRATEGI KOMUNIKASI BISNIS IKAN CUPANG HIAS MELALUI AKUN INSTAGRAM ASTISCUPANG.KRT

Muhammad Arya Jepara, . (2022) PERAN PUBLIC RELATION KING ROSETAIL INDONESIA DALAM MEMBANGUN STRATEGI KOMUNIKASI BISNIS IKAN CUPANG HIAS MELALUI AKUN INSTAGRAM ASTISCUPANG.KRT. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The business communication strategy process carried out by @artiscupang.krt is motivated by marketing needs that still rely on Instagram social media as the most important communication tool, which has been successful, this can be seen from the process and role of PR in designing ornamental betta fish business strategies and complaints, income The monthly income earned per month is also large and the number of followers of the Instagram account itself, because the majority of Instagram users are young people and are on target to carry out a broader strategy. The communication strategy process carried out by @artiscupang.krt in planning Instagram communication is to use Instagram for monitoring, in this case what has been done is quite optimal and good. And this is where the role of public relations @artiscupang.krt conveys as detailed information as possible to the public and their followers.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1410411048] [Pembimbing: Kusumajanti] [Penguji 1 : Kusumajanti] [Penguji 2 : Maria Febriana Cristianti]
Uncontrolled Keywords: Role of Public Relations, Business Communication and Instagram
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: Muhammad Arya Jepara
Date Deposited: 15 May 2023 05:13
Last Modified: 10 Oct 2023 06:28
URI: http://repository.upnvj.ac.id/id/eprint/17206

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