Arini Fadilla Hartono, . (2021) PENGARUH TERPAAN DRAMA KOREA PADA NETFLIX TERHADAP PENIRUAN FASHION REMAJA DI JAKARTA (STUDI PADA FOLLOWERS REMAJA AKUN INSTAGRAM @netflixid). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
During this COVID-19 pandemic, people are advised to stay at home and there are also some office sectors that require their employees to work from home (WFH). This is of course deployed to reduce the public so as not to be infected by the Covid-19 virus. While staying at home and doing various activities at home, there are advantages and disadvantages that are obtained by the community. One of the youth activities to fill activities at home is by watching Korean dramas on Netflix. The exposure given by Korean dramas on Netflix to teenagers who are still finding their identity is easily influenced by what is shown by the mass media. This creates an attitude to imitate what the individual sees. Therefore, the purpose of this study is to determine and analyze the influence of Korean drama exposure on Netflix on the imitation of teenage fashion in Jakarta. This study uses an explanative type of quantitative approach with a survey method. There is a population used, namely followers from the @netflixid Instagram account with a total of 564,000 followers. As well as researchers who were selected through non-probability sampling technique with purposive sampling technique with adjusted criteria. The data will be obtained through a questionnaire distribution via google form to 100 respondents. This research is based on the S-O-R theory to support this research. Results Based on the results obtained, the influence of Korean drama exposure on Netflix on youth fashion imitation in Jakarta obtained a regression coefficient Y' = 14.376 + 0.747x with a smaller significance value = 0.05. Through these results, it means that there is an influence of exposure to Korean dramas on Netflix on the imitation of teenage fashion in Jakarta by 39.2% while the other 60.8% is influenced by the use of other digital platforms, has a self-organized style of dress, and other factors not investigated. by the researcher, and Ho is rejected and Ha is accepted according to the results of the study.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1710411212] [Pebimbing : Retno Dyah Kusumastuti, Aniek Irawatie] [Penguji 1: Siti Maryam] [Penguji 2: Aniek Irawatie} |
| Uncontrolled Keywords: | Media Exposure, K-Drama, Imitation, Fashion |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HX Socialism. Communism. Anarchism M Music and Books on Music > M Music N Fine Arts > NE Print media |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | Arini Fadilla Hartono |
| Date Deposited: | 29 Nov 2021 08:12 |
| Last Modified: | 29 Nov 2021 08:12 |
| URI: | http://repository.upnvj.ac.id/id/eprint/14138 |
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