Janila Pinta, . (2026) PENGARUH KONTEN INSTAGRAM @INFOSUMBAR TERHADAP PEMENUHAN KEBUTUHAN INFORMASI LALU LINTAS FOLLOWERS. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The digital era has accelerated the development of information technology, offering various forms of convenience and speed for the public in obtaining information. People are no longer limited to fulfilling their information needs through conventional mass media; today, they can easily access information through online media such as social media. This has led to the rise of local information accounts on Instagram that provide region-specific updates, such as the Instagram account @infosumbar, which offers information related to the West Sumatra area. The purpose of this study is to examine whether the content of the Instagram account @infosumbar influences the fulfillment of its followers’ traffic information needs. This research employs the Uses and Gratifications Theory by Blumler and Katz, using a quantitative method with an explanatory approach. Data were collected through a survey using a questionnaire. A total sample of 100 respondents was obtained through non-probability purposive sampling, with the population consisting of followers of the @infosumbar Instagram account. The findings show that the content provided by @infosumbar significantly influences the fulfillment of its followers’ traffic information needs. The communications dimension emerged as the highest-scoring dimension of the Instagram content variable, while the catching-up need approach was the highest-scoring dimension of the information needs variable.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110411052] [Pembimbing: Anandita Lintangdesi Afriani] [Penguji 1: Vina Mahdalena] [Penguji 2: Putrawan Yuliandri |
| Uncontrolled Keywords: | Instagram Content, Information Needs, Uses and Gratifications Theory |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | JANILA PINTA |
| Date Deposited: | 07 Apr 2026 01:52 |
| Last Modified: | 07 Apr 2026 01:52 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42901 |
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