STRATEGI KAMPANYE POLITIK GIBRAN RAKABUMING PADA INSTAGRAM @GIBRAN_RAKABUMING DALAM MENINGKATKAN SUARA PRABOWO-GIBRAN PADA PEMILU PRESIDEN 2024

Fayyaz Nabeel Pasha, . (2025) STRATEGI KAMPANYE POLITIK GIBRAN RAKABUMING PADA INSTAGRAM @GIBRAN_RAKABUMING DALAM MENINGKATKAN SUARA PRABOWO-GIBRAN PADA PEMILU PRESIDEN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to examine the political campaign strategy of Gibran Rakabuming through the social media platform Instagram @gibran_rakabuming in increasing voter support for the Prabowo–Gibran presidential ticket in the 2024 Presidential Election. Amid the growing role of social media in democratic processes, political campaigns no longer rely solely on conventional methods, but have increasingly utilized digital platforms to effectively and directly reach younger voters. This research explores Gibran Rakabuming’s political campaign strategy on Instagram using a netnographic research method, incorporating both primary and secondary data sources. Data collection techniques include interviews and literature studies, such as books, news articles, and previous relevant research journals.The results of this study show that Gibran successfully implemented an adaptive, communicative, and visually engaging campaign strategy through content uploaded on Instagram. By applying Hafied Cangara’s political campaign theory which includes the stages of identifying and defining problems, setting campaign goals, and determining strategic approaches the campaign strategy carried out via Instagram has proven effective in shaping Gibran Rakabuming’s image as a young leader who is close to the people, while also contributing to the increase of voter support for the Prabowo Subianto and Gibran Rakabuming.

Item Type: Thesis (Skripsi)
Additional Information: {No.Panggil: 2110413095} {Pembimbing: Restu Rahmawati} {Penguji 1: Deni Angela} {Penguji 2 : Jerry Indrawan}
Uncontrolled Keywords: Political Campaign Strategy, Gibran Rakabuming, Instagram Social Media
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: FAYYAZ NABEEL PASHA
Date Deposited: 03 Sep 2025 08:12
Last Modified: 03 Sep 2025 08:12
URI: http://repository.upnvj.ac.id/id/eprint/39660

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