Shiva Cinta Wahdania, . (2025) TINJAUAN PERAN BANK NEO SEBAGAI BANK DIGITAL DALAM MENDORONG PERILAKU MENABUNG DI MASYARAKAT. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to examine the extent to which Neobank plays a role in encouraging saving habits among the public while also promoting financial literacy. The study uses a qualitative method with a literature review approach and secondary data analysis sourced from academic journals, reliable articles, and official financial reports issued by Neobank. As a fully digital bank with no physical branches, Neobank represents a major innovation in the financial sector by utilizing technology to deliver services that are fast, convenient, and cost-efficient. Since its initial launch, Neobank has received various national and international awards for its product and service innovations, reflecting strong public acceptance and credibility in the digital banking industry. The selection of Neobank as the main focus of this final project is based on several key considerations. First, Neobank is a pioneer of digital-only banking in Indonesia, with a rapidly growing user base. Second, its unique features—such as gamification, saving missions, reward systems, and educational content—make saving more interactive and enjoyable, particularly for Generation Z and millennials. Third, Neobank actively targets younger, tech-savvy demographics who make up a significant portion of Indonesia’s productive population. This study shows that Neobank plays a significant role in enhancing financial inclusion and shaping healthier financial behavior through its digital-first approach. This study is expected to contribute to a deeper understanding of how digital innovation in banking can support financial literacy and saving culture in today's modern society.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2210101007] [Pembimbing: Anita Nopiyanti] [Penguji 1: Kery Utami] [Penguji 2: Subur] |
| Uncontrolled Keywords: | Neobank, Saving Behavior, Digital Banking, Gen Z |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HJ Public Finance L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | SHIVA CINTA WAHDANIA |
| Date Deposited: | 28 Aug 2025 08:08 |
| Last Modified: | 28 Aug 2025 08:08 |
| URI: | http://repository.upnvj.ac.id/id/eprint/39053 |
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