Fary Ardian Syah, . (2025) FAKTOR – FAKTOR YANG MEMENGARUHI MINAT GEN Z MUSLIM BERINVESTASI SAHAM SYARIAH PADA APLIKASI AJAIB DI JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Sharia stocks have become increasingly popular among Muslim communities, particularly Generation Z, due to their alignment with Islamic values and their potential as a sustainable investment instrument. However, challenges such as low levels of Islamic financial literacy, limited understanding of digital technology, and the varying degrees of religiosity continue to hinder the growth of interest in sharia-compliant stocks, even in predominantly Muslim regions like Jabodetabek. This study aims to analyze the influence of Islamic financial literacy, religiosity, and digital literacy on the investment interest in sharia-compliant stocks among Muslim Generation Z in Jabodetabek. A quantitative approach was employed using purposive sampling, with a total of 100 respondents. Data were analyzed using SmartPLS 4.0 software. The results indicate that both Islamic financial literacy and digital literacy have a significant positive influence on investment interest in sharia stocks, while religiosity does not have a significant impact. These findings highlight the importance of financial understanding and digital skills in shaping investment decisions among Muslim Gen Z individuals.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No Panggil: 2110116046] [Pembimbing: Faizi] [Penguji 1: Ade Nur Rohim] [Penguji 2: Prima Dwi Priyatno] |
| Uncontrolled Keywords: | digital literacy, interest, religiosity, sharia financial literacy, sharia stocks |
| Subjects: | L Education > L Education (General) Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | FARY ARDIAN SYAH |
| Date Deposited: | 21 Aug 2025 04:15 |
| Last Modified: | 21 Aug 2025 04:15 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38396 |
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