STRATEGI KOMUNIKASI POLITIK RELAWAN MUDA DI MEDIA SOSIAL X (TWITTER) AKUN @OLPPROJECT DALAM MENDUKUNG ANIES-MUHAIMIN PADA PILPRES 2024

Tarissa Nandari, . (2025) STRATEGI KOMUNIKASI POLITIK RELAWAN MUDA DI MEDIA SOSIAL X (TWITTER) AKUN @OLPPROJECT DALAM MENDUKUNG ANIES-MUHAIMIN PADA PILPRES 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to examine the political communication strategies carried out by young volunteers supporting the Anies–Muhaimin presidential ticket on the social media platform X (formerly Twitter), with a primary focus on the account @olpproject as a representation of digital volunteerism. The study adopts a qualitative approach with a descriptive research design. Data collection techniques include interviews as the primary data source and secondary data obtained through documentation studies or library research. The main theoretical framework employed in this study is Peter Schroeder’s theory of political strategy, supported by Harold Lasswell’s political communication theory as a complementary perspective. The findings indicate that the young volunteers supporting Anies–Muhaimin, through the @olpproject account on X (Twitter), employed both offensive and defensive strategies in their political communication efforts during the 2024 presidential election. These volunteers utilized various projects and visually engaging content to attract the attention of young voters, such as videotron campaigns, LED trucks, and an interactive website managed through the @olpproject account, all aimed at reaching and engaging first-time and young voters.

Item Type: Thesis (Skripsi)
Additional Information: [No. Panggil: 2110413016] [Pembimbing: Ardli Johan Kusuma] [Penguji 1: Sri Lestari Wahyuningroem] [Penguji 2: Aniqotul Ummah]
Uncontrolled Keywords: Young Volunteers, Political Strategy, Political Communication, Social Media
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: TARISSA NANDARI
Date Deposited: 22 Aug 2025 01:59
Last Modified: 22 Aug 2025 01:59
URI: http://repository.upnvj.ac.id/id/eprint/38204

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