Audrey Nethania Loesi, . (2025) ANALISIS PENGGUNA BRILINK PADA UMKM DI WILAYAH JAKARTA TIMUR. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This writing aims to analyze the factors that drive SMEs to use BRILink services. BRILink is an expansion of Bank BRI's services aimed at increasing financial inclusion in Indonesia. This factor analysis focuses on three aspects: access and convenience, trust and social influence, as well as efficiency and user experience. The approach used is a quantitative method through the distribution of questionnaires. The research results indicate that access and ease of BRILink services are the main factors perceived in using BRILink services, especially due to the strategic locations of the agents. The BRILink service also promotes financial inclusion because the agents are widely distributed, making it easier for MSMEs to connect to banking services at an affordable and efficient cost. Although there are various conveniences, data security and system stability are still questioned by users. Therefore, it is recommended that Bank BRI address these issues. This research can serve as an evaluation material for Bank BRI and its agents to provide better service quality and adapt to the needs of service users.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2210101052] [Pembimbing: Jenji Gunaedi Argo] [Penguji 1: Agus Kusmana] [Ketua: Mira Rahmi] |
| Uncontrolled Keywords: | Branchless Banking, BRILink, Financial Inclusion, Bank Rakyat Indonesia |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | AUDREY NETHANIA LOESI |
| Date Deposited: | 27 Aug 2025 06:18 |
| Last Modified: | 27 Aug 2025 06:18 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38042 |
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