Meutia Puspitarini, . (2024) POPULISME DI ERA DIGITAL : Studi Tentang Strategi Politik Anies Baswedan di Media Sosial Instagram Pada Pemilu 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This research aims to analyze Anies Baswedan's political strategy on Instagram from a populism perspective. The study focuses on the use of populism in the digital era during the 2024 Election by examining Anies' posts on his Instagram account @aniesbaswedan from June 2023 to February 2024. The data collected includes an analysis of the posts, the captions used in each post, and user interactions. This research is complemented by interviews with the Instagram account manager of @aniesbaswedan and his followers to provide deeper insight into how his populist messages resonate with voters. Kurt Weyland's populism theory is utilized to explain the political strategies employed by Anies Baswedan on his Instagram account. The findings show that Anies’ strategy of portraying himself as a leader close to the people and advocating for significant social change elicited various reactions from the public, with more than half responding positively, especially when interacting in the comment section. However, this strategy has not yet managed to fully translate into electoral support in the 2024 Election.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010413080] [Pembimbing: Anwar Ilmar] [Penguji 1: Nurdin] [Penguji 2: M. Prakoso Aji] |
| Uncontrolled Keywords: | Keywords : Populism; Social Media; Instagram; Political Strategy; 2024 Election |
| Subjects: | J Political Science > JA Political science (General) J Political Science > JC Political theory |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | MEUTIA PUSPITARINI |
| Date Deposited: | 13 Mar 2025 03:03 |
| Last Modified: | 13 Mar 2025 03:03 |
| URI: | http://repository.upnvj.ac.id/id/eprint/35975 |
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