David Evan Nararya, . (2024) Analisis Isi Konten Instagram @Jokowi Dalam Membangun Komunikasi Publik Pada Masa Pemilihan Umum Presiden 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (10kB) |
|
Text
AWAL.pdf Download (527kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (285kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (255kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (234kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (557kB) |
|
Text
BAB 5.pdf Download (17kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (145kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (82kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (223kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (557kB) |
|
Text
Artikel KI.pdf Restricted to Repository staff only Download (213kB) |
Abstract
This research is titled "Content Analysis of Instagram Account @jokowi in Building Public Communication During the 2024 Presidential Election". The background of this study includes several factors: the high use of social media in Indonesia, reaching 60.4% of the total population; the widespread use of Instagram by public officials as a medium for public communication; and the significant number of followers on the Instagram account @Jokowi, which reached 58 million as of June 2024. The presidential election is also often used as an opportunity to build effective public communication. The purpose of this research is to understand how the categories of public communication functions (informing, educating, entertaining, and influencing) are utilized in the content of the Instagram account @Jokowi during the 2024 presidential election campaign period. The research method used is quantitative content analysis, with the research object being the content of the Instagram account @Jokowi. This study includes all content uploaded during the campaign period from November 28, 2023, to February 10, 2024, with a sample of 145 posts obtained using the Stratified Random Sampling method. The results of the study show that of the 145 posts, 54% of the content functions to inform, 14% to educate, 9% to entertain, and 23% to influence. Informing is the most dominant function. In terms of content type, it was found that 120 posts (83%) are images, while 25 posts (17%) are videos. These findings indicate that images are the more dominant content format used on the Instagram account @Jokowi during the 2024 presidential election. The conclusion of this research is that the Instagram account @Jokowi effectively uses the social media platform to perform public communication functions. The content uploaded not only provides information but also educates, entertains, and influences the public, in accordance with the principles of public communication and the type of content used aligns with the principles of new media theory.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1710411007] [Pembimbing: Rizkiya Ayu Maulida] [Penguji 1: Siti Maryam] [Penguji 2: Putrawan Yuliandri] |
| Uncontrolled Keywords: | Quantitative Content Analysis, Instagram Content, Public Communication, New Media |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | DAVID EVAN NARARYA |
| Date Deposited: | 03 Oct 2024 06:28 |
| Last Modified: | 03 Oct 2024 06:28 |
| URI: | http://repository.upnvj.ac.id/id/eprint/33666 |
Actions (login required)
 |
View Item |