STRATEGI PEMBENTUKAN CITRA SMP LAZUARDI AL FALAH SEBAGAI SEKOLAH BERWAWASAN GLOBAL DAN WELAS ASIH MELALUI MEDIA SOSIAL INSTAGRAM

Aradea Abimanyu, . (2024) STRATEGI PEMBENTUKAN CITRA SMP LAZUARDI AL FALAH SEBAGAI SEKOLAH BERWAWASAN GLOBAL DAN WELAS ASIH MELALUI MEDIA SOSIAL INSTAGRAM. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The research carried out aims to find out the strategies used by public relations at SMP Lazuardi Al Falah in using social media Instagram to build the company's image as a school with a global perspective and compassion and to find out how the image process of SMP Lazuardi Al Falah is formed through the dissemination of information on social media. Instagram. This research was conducted by applying descriptive qualitative research methods and taking primary and secondary data sources. Sampling in this study was determined using a stratified sampling technique. This research uses coding-based data processing for interview data and categorization which is linked through the collected data. The final results of the research show that SMP Lazuardi Al Falah rebranded its name, logo and corporate identity which refers to a new vision and mission that is tailored to the needs of students in the Depok City area. Through these changes, the public relations division carried out various program arrangements. Among them are renovations to school buildings and facilities which strengthen identity. Conduct outreach to teachers, staff, students and the community regarding the new image of Al Falah Middle School. As well as optimizing marketing via Instagram social media by providing a school color identity on the Instagram account and displaying content that prioritizes the school's image, namely global insight and compassion.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010411001] [Pembimbing: Rizkiya Ayu Maulida] [Penguji 1: Yani Hendrayani] [Penguji 2; Lusia Handayani]
Uncontrolled Keywords: Company Image, Instagram, Yayasan Lazuardi Hayati
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: ARADEA ABIMANYU
Date Deposited: 25 Sep 2024 02:55
Last Modified: 25 Sep 2024 02:55
URI: http://repository.upnvj.ac.id/id/eprint/33227

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