Gabe Maulana, . (2024) PENGARUH SOSIAL MEDIA INSTAGRAM @TOTALPOLITIKCOM TERHADAP PARTISIPASI MASYARAKAT DALAM PEMILIHAN PRESIDEN DI INDONESIA TAHUN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Massive technological advances today make it easy for people to obtain information and entertainment, including through social media such as Instagram which can be used to increase digital literacy regarding political knowledge. This study aims to analyze how the influence of Instagram @Totalpolitikcom content on public participation regarding the 2024 Presidential Election. This study uses a quantitative survey method by distributing an online questionnaire to at least 100 active followers of @Totalpolitikcom Instagram accounts selected using purposive sampling techniques. The results of the study show that Instagram content @Totalpolitikcom have a positive influence on people's interest in participating in the dynamics of the 2024 Presidential Election in Indonesia, with a correlation of 0.467. A simple linear regression test yielded an R Square value of 0.218, which means that Instagram content @Totalpolitikcom contribute as much as 21.8% are interested in following the dynamics of the 2024 Presidential Election. Despite its influence, the contribution of Instagram content @Totalpolitikcom to public interest was not significant, with 78.2% influenced by other factors not examined in the study. This study concludes that Instagram content @Totalpolitikcom have an influence on public interest in participating in the dynamics of the 2024 Presidential Election in Indonesia.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2010413157] [Pembimbing: Ardli Johan Kusuma] [Penguji 1: Deni Angela] [Penguji 2: Danis Tri Saputra Wahidin] |
| Uncontrolled Keywords: | Instagram Content, Public Interest, Dynamics of the 2024 Presidential Election |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1) |
| Depositing User: | GABE MAULANA |
| Date Deposited: | 17 Sep 2024 03:37 |
| Last Modified: | 17 Sep 2024 03:37 |
| URI: | http://repository.upnvj.ac.id/id/eprint/32788 |
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