ANALISIS STRATEGI KAMPANYE POLITIK RUHIYAT SUJANA PADA PEMILIHAN LEGISLATIF KABUPATEN BOGOR TAHUN 2024

Amelia Silvana, . (2024) ANALISIS STRATEGI KAMPANYE POLITIK RUHIYAT SUJANA PADA PEMILIHAN LEGISLATIF KABUPATEN BOGOR TAHUN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This research aims to understand the political campaign strategy implemented by Ruhiyat Sujana in winning votes in the 2024 Bogor Regency legislative election, using the political campaign strategy theory according to Hafied Cangara (2009) which involves four indicators: determining the communicator, determining the target, preparing the message -campaign messages, and media selection. The method used is descriptive qualitative and comparative, relying on primary and secondary data sources. Data collection techniques include interviews and literature studies. The author applies data analysis techniques by Miles and Huberman, which includes four stages: data collection, data reduction, data presentation, and drawing conclusions. The results of this research show that a direct approach to the community and efforts to build a sense of togetherness with the community so that there is no gap between legislative candidates and prospective voters, are the main factors in Ruhiyat Sujana's vote acquisition in the legislative elections in Bogor Regency. Apart from that, Ruhiyat Sujana proves that having good social capital, such as being active in social and religious organizations, is effective in attracting sympathy and support from the community. Ruhiyat Sujana appears to be continuing the strategy previously implemented in 2019. However, to expand the reach of its supporter base, Ruhiyat Sujana is increasing the number of its winning teams in the 2024 elections. Keywords: Political Campaign Strategy, Bogor Regency, Legislative Election

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2010413038] [Pembimbing: Danis Tri Saputra Wahidin] [Penguji 1: Nurdin] [Penguji 2: Restu Rahmawati]
Uncontrolled Keywords: Political Campaign Strategy, Bogor Regency, Legislative Election
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: AMELIA SILVANA
Date Deposited: 30 Sep 2024 03:49
Last Modified: 30 Sep 2024 03:49
URI: http://repository.upnvj.ac.id/id/eprint/32749

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