PENGARUH STORYTELLING AKUN INSTAGRAM @PETUALANGANMENUJUSESUATU SEBAGAI KOMUNIKASI PERSUASIF TERHADAP SIKAP DALAM MENJAGA KESEHATAN MENTAL

Tasya Noor Amalia, . (2024) PENGARUH STORYTELLING AKUN INSTAGRAM @PETUALANGANMENUJUSESUATU SEBAGAI KOMUNIKASI PERSUASIF TERHADAP SIKAP DALAM MENJAGA KESEHATAN MENTAL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (359kB)
[img] Text
AWAL.pdf
Download (663kB)
[img] Text
BAB I.pdf
Download (588kB)
[img] Text
BAB II.pdf
Restricted to Repository UPNVJ Only
Download (536kB)
[img] Text
BAB III.pdf
Restricted to Repository UPNVJ Only
Download (520kB)
[img] Text
BAB IV.pdf
Restricted to Repository UPNVJ Only
Download (758kB)
[img] Text
BAB V.pdf
Download (194kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (253kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (19kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (3MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (15MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (762kB)

Abstract

Current mental health issues have become a major health concern in Indonesia. Many factors contribute to mental health problems among teenagers and adults in Indonesia, one of which is the influence of social media usage that leads to unhealthy patterns, resulting in negative impacts on an individual’s mental health. This study aims to determine the effect of storytelling as persuasive communication on social media Instagram @petualanganmenujusesuatu on followers’ attitudes to maintaining the mental health. This study uses quantitative research methods with explanatory research. The theory used in this research is Narrative Transportation Theory. A total of 400 respondents, who are active followers of the Instagram account @petualanganmenujusesuatu were the research sample. The result of the coefficient of determination test and linear regression test indicate that storytelling as persuasive communication by Instagram account @petualanganmenujusesuatu has a positive effect on followers’ attitude to maintaining the mental health by 67,8%. Based on the result, the aspect of storytelling as persuasive communication that has the greatest influence is on the conflict aspect and the least is on the conclusion aspect. Thus, it can be concluded that there is an effect of storytelling as persuasive communication on the Instagram account @petualanganmenujusesuatu on attitudes toward maintaining mental health.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1910411169] [Pembimbing: Uljanatunnisa] [Penguji 1: Drina Intyaswati] [Penguji 2: Maria Febiana Christanti]
Uncontrolled Keywords: Storytelling, Instagram, Mental Health, Attitude, Petualangan Menuju Sesuatu
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: TASYA NOOR AMALIA
Date Deposited: 18 Sep 2024 06:57
Last Modified: 18 Sep 2024 06:57
URI: http://repository.upnvj.ac.id/id/eprint/32486

Actions (login required)

View Item View Item