Bayu Prabu, . (2015) PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA MIO BEKASI UTARA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Motorcycle is very important for every society, especially motorcycle matic because consumption patterns of consumers who always want an ease in the course of that support day-to- day activities. Yamaha Mio is one of the existing products in the market of automotive, especially motorcycles. This study was conducted to see whether or not influence the quality of products, prices and promotions that encourage consumers to make purchasing decisions. Product quality is influenced by the performance, features, compliance with specifications, durability, service capabilities, reliability, aesthetics and perceived quality. Prices are influenced by the promotional price, price discrimination, and the price of the product mix. Promotion influenced by advertising and sales promotion. Purchasing decisions are influenced by the type of product, brand, and the method of payment. This study aims to determine the effect of partially and simultaneously influence the quality of the products, pricing and promotions on purchase decisions. Data collection techniques using primary data by spreading questionnaires to 100 respondents. The sampling technique in this research is Non Probability Sampling with purposive sampling method. Analysis techniques using multiple regression analysis. Results of research simultaneously and partial product quality, pricing and promotions positive and Significant impact on purchase-decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 1110111135] [Penguji II (Pembimbing) : Suharyati] [Penguji I : Nobelson] [Ketua Penguji : Bernadin Dwi] |
| Uncontrolled Keywords: | Quality Product, Price, Promotion, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | Muamar Khadafi |
| Date Deposited: | 16 Jul 2024 03:13 |
| Last Modified: | 16 Jul 2024 03:13 |
| URI: | http://repository.upnvj.ac.id/id/eprint/30787 |
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